about us

Meet ala, the new Polish beauty brand.

ala cosmetics have been thought out to be a universal basis for your daily skin care. Filled with the nonpareil power of nature, simplicity and respect for the environment, they will also fit into your cosmetic bag as they are dedicated to everyone, regardless of gender and age.

We want ala to be a natural synonym for care and beauty treatment, which is why we consciously choose the highest quality raw materials from Poland and from all over the world, bring them together in simple, yet innovative compositions and wrap them up in recyclable packaging. Moreover, each of ala cosmetics has a pleasant, delicate scent which does not come from perfume, but from essential oils.

The premiere collection of ala includes 7 skin beauty products ensuring effective care step by step. We are going to expand our product offer soon in response to the needs of consumers.

The brand premiered in June 2020. Its founder is Polish model Kasia Struss. ala was created when Kasia was expecting her first baby. The name of the brand comes from the purest form of motherly love and the model’s greatest inspiration – her daughter Alice.

You are invited to the world of ala, where you will find not only information about cosmetics, but also a daily dose of inspiration and knowledge about the natural care of the body and spirit.

ala natural beauty for the skin & soul

made in Poland

“Thanks to my experience as a model and numerous travels, I have had the opportunity to observe various skin care philosophies. ala natural beauty is a combination of the lessons I learned and ethical values that remain invariably important to me. At its core, is a special care for ingredients and versatility, which is an expression of care for every skin.”

Kasia Struss

x